Customer Support

AI is being bolted onto customer success and support faster than almost any other business function. For a discipline built on relationships and outcomes, that's both the opportunity and the trap. Here's an honest, leader-level read on what exists today, where it's heading and what's genuinely worth weighing, good and bad. There is a peculiar tension at the heart of putting AI into customer success and support. Support has always had a volume problem that automation is well s